Household Products / Home Hygiene: Italy Industry Guide

Household Products / Home Hygiene: Italy Industry Guide is an essential resource for top-level data and analysis covering the Italy Household Products / Home Hygiene industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis with distinct chapters for Air Fresheners, Dishwashing Products and Textile Washing Products

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation for Air Fresheners, Dishwashing Products and Textile Washing Products

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes five-year forecasts for Air Fresheners, Dishwashing Products and Textile Washing Products

Highlights

* The Italian air fresheners market generated total revenues of $350.9 million in 2008, representing a compound annual growth rate (CAGR) of 1.3% for the period spanning 2004-2008.

* The Italian dishwashing products market generated total revenues of $378.7 million in 2008, this representing a compound annual growth rate (CAGR) of 2.2% for the period spanning 2004-2008.

* The Italian textile washing products market generated total revenues of $2.4 billion in 2008, this representing a compound annual growth rate (CAGR) of 2.3% for the period spanning 2004-2008.

Valuable Point :

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

TABLE OF CONTENTS
CHAPTER 1 AIR FRESHENERS IN ITALY 10
1.1 Market Overview 10
1.2 Market Value 12
1.3 Market Volume 13
1.4 Market Segmentation I 14
1.5 Market Segmentation II 15
1.6 Market Share 16
1.7 Five Forces Analysis 17
1.8 Distribution 23
1.9 Market Forecasts 24
CHAPTER 2 DISHWASHING PRODUCTS IN ITALY 26
2.1 Market Overview 26
2.2 Market Value 28
2.3 Market Volume 29
2.4 Market Segmentation I 30
2.5 Market Segmentation II 31
2.6 Market Share 32
2.7 Five Forces Analysis 33
2.8 Distribution 39
2.9 Market Forecasts 40
CHAPTER 3 TEXTILE WASHING PRODUCTS IN ITALY 42
3.1 Market Overview 42
3.2 Market Value 44
3.3 Market Segmentation I 45
3.4 Market Segmentation II 46
3.5 Market Share 47
3.6 Five Forces Analysis 48
3.7 Distribution 54
3.8 Market Forecasts 55
CHAPTER 4 MACROECONOMIC INDICATORS 56
CHAPTER 5 APPENDIX 58
5.1 Data Research Methodology 58


LIST OF TABLES
Table 1: Italy Air Fresheners Market Value: $ million, 2004-2008 12
Table 2: Italy Air Fresheners Market Volume: Units million, 2004-2008 13
Table 3: Italy Air Fresheners Market Segmentation I: % Share, by Value, 2008 14
Table 4: Italy Air Fresheners Market Segmentation II: % Share, by Value, 2008 15
Table 5: Italy Air Fresheners Market Share: % Share, by Value, 2008 16
Table 6: Italy Air Fresheners Distribution: % Share, by Value, 2008 23
Table 7: Italy Air Fresheners Market Value Forecast: $ million, 2008-2013 24
Table 8: Italy Air Fresheners Market Volume Forecast: Units million, 2008-2013 25
Table 9: Italy Dishwashing Products Market Value: $ million, 2004-2008 28
Table 10: Italy Dishwashing Products Market Volume: Units million, 2004-2008 29
Table 11: Italy Dishwashing Products Market Segmentation I: % Share, by Value, 2008 30
Table 12: Italy Dishwashing Products Market Segmentation II: % Share, by Value, 2008 31
Table 13: Italy Dishwashing Products Market Share: % Share, by Value, 2008 32
Table 14: Italy Dishwashing Products Distribution: % Share, by Value, 2008 39
Table 15: Italy Dishwashing Products Market Value Forecast: $ million, 2008-2013 40
Table 16: Italy Dishwashing Products Market Volume Forecast: Units million, 2008-2013 41
Table 17: Italy Textile Washing Products Market Value: $ million, 2004-2008 44
Table 18: Italy Textile Washing Products Market Segmentation I: % Share, by Value, 2008 45
Table 19: Italy Textile Washing Products Market Segmentation II: % Share, by Value, 2008 46
Table 20: Italy Textile Washing Products Market Share: % Share, by Value, 2008 47
Table 21: Italy Textile Washing Products Distribution: % Share, by Value, 2008 54
Table 22: Italy Textile Washing Products Market Value Forecast: $ million, 2008-2013 55
Table 23: Italy Size of Population (million) , 2004-2008 56
Table 24: Italy GDP (Constant 2000 Prices, $ billion), 2004-2008 56
Table 25: Italy Inflation, 2004-2008 57
Table 26: Italy Exchange Rate, 2004-2008 57


LIST OF FIGURES
Figure 1: Italy Air Fresheners Market Value: $ million, 2004-2008 12
Figure 2: Italy Air Fresheners Market Volume: Units million, 2004-2008 13
Figure 3: Italy Air Fresheners Market Segmentation I: % Share, by Value, 2008 14
Figure 4: Italy Air Fresheners Market Segmentation II: % Share, by Value, 2008 15
Figure 5: Italy Air Fresheners Market Share: % Share, by Value, 2008 16
Figure 6: Forces Driving Competition in the Air Fresheners Market in Italy, 2008 17
Figure 7: Drivers of Buyer Power in the Air Fresheners Market in Italy, 2008 18
Figure 8: Drivers of Supplier Power in the Air Fresheners Market in Italy, 2008 19
Figure 9: Factors Influencing the Likelihood of New Entrants in the Air Fresheners Market in Italy, 2008 20
Figure 10: Factors Influencing the Threat of Substitutes in the Air Fresheners Market in Italy, 2008 21
Figure 11: Drivers of Degree of Rivalry in the Air Fresheners Market in Italy, 2008 22
Figure 12: Italy Air Fresheners Distribution: % Share, by Value, 2008 23
Figure 13: Italy Air Fresheners Market Value Forecast: $ million, 2008-2013 24
Figure 14: Italy Air Fresheners Market Volume Forecast: Units million, 2008-2013 25
Figure 15: Italy Dishwashing Products Market Value: $ million, 2004-2008 28
Figure 16: Italy Dishwashing Products Market Volume: Units million, 2004-2008 29
Figure 17: Italy Dishwashing Products Market Segmentation I: % Share, by Value, 2008 30
Figure 18: Italy Dishwashing Products Market Segmentation II: % Share, by Value, 2008 31
Figure 19: Italy Dishwashing Products Market Share: % Share, by Value, 2008 32
Figure 20: Forces Driving Competition in the Dishwashing Products Market in Italy, 2008 33
Figure 21: Drivers of Buyer Power in the Dishwashing Products Market in Italy, 2008 34
Figure 22: Drivers of Supplier Power in the Dishwashing Products Market in Italy, 2008 35
Figure 23: Factors Influencing the Likelihood of New Entrants in the Dishwashing Products Market in Italy, 2008 36
Figure 24: Factors Influencing the Threat of Substitutes in the Dishwashing Products Market in Italy, 2008 37
Figure 25: Drivers of Degree of Rivalry in the Dishwashing Products Market in Italy, 2008 38
Figure 26: Italy Dishwashing Products Distribution: % Share, by Value, 2008 39
Figure 27: Italy Dishwashing Products Market Value Forecast: $ million, 2008-2013 40
Figure 28: Italy Dishwashing Products Market Volume Forecast: Units million, 2008-2013 41
Figure 29: Italy Textile Washing Products Market Value: $ million, 2004-2008 44
Figure 30: Italy Textile Washing Products Market Segmentation I: % Share, by Value, 2008 45
Figure 31: Italy Textile Washing Products Market Segmentation II: % Share, by Value, 2008 46
Figure 32: Italy Textile Washing Products Market Share: % Share, by Value, 2008 47
Figure 33: Forces Driving Competition in the Textile Washing Products Market in Italy, 2008 48
Figure 34: Drivers of Buyer Power in the Textile Washing Products Market in Italy, 2008 49
Figure 35: Drivers of Supplier Power in the Textile Washing Products Market in Italy, 2008 50
Figure 36: Factors Influencing the Likelihood of New Entrants in the Textile Washing Products Market in Italy, 2008 51
Figure 37: Factors Influencing the Threat of Substitutes in the Textile Washing Products Market in Italy, 2008 52
Figure 38: Drivers of Degree of Rivalry in the Textile Washing Products Market in Italy, 2008 53
Figure 39: Italy Textile Washing Products Distribution: % Share, by Value, 2008 54
Figure 40: Italy Textile Washing Products Market Value Forecast: $ million, 2008-2013 55

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